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Our Solutions

Marketing & Insights leadership that helps you confidently take the next right step

icon CMO as a service

CMO as a service

Marketing & Trade Marketing on demand

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Insights

Social Media
Management

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Shopper Science Academy

Trainings & tailormade
co-creation workshops

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CMO as a service

Leadership in Marketing and Retail Marketing on demand

The CMO as a Service model from Shopper Science is a flexible and on-demand leadership service in marketing and Retail Marketing.

We offer the expertise of a fractional Chief Marketing Officer (CMO), tailored to the specific needs of your company, without the need for full-time hiring. This allows you to obtain a personalized marketing strategy while saving costs and resources.

Our experience provides a stronger focus on driving revenue and sales, while developing data-driven insights to fuel the growth of your business.

Our CMO as a service model

We understand the critical role that CMO plays in revenue generation, brand value creation, and customer loyalty promotion. That’s why we offer a wide range of services designed to help businesses achieve their marketing goals.

We work collaboratively with your team to develop customized solutions that align with your specific business objectives. Whether it’s creating a strategic plan, adopting a data-driven approach to optimize your existing campaigns, or developing an innovative go-to-market strategy, we have the expertise to deliver results.

CMO Shopper Science

Some of the projects we have developed in this format include:

  • Go-to-market strategy
  • Building/Developing Marketing and Trade Marketing teams
  • Brand and Budget Plan development
  • Trade marketing development plans and strategies (category and channel)
  • Business analysis and reporting connecting various sources (internal and external data)
  • Multichannel marketing campaigns Development and execution (Online and Offline)
  • Implementation of strategies using specific outsourced agencies when necessary
  • Customer Experience (CX) strategy

Our methodology combines the use of:

Data Science

Shopper Science

Collaborative Thinking

to provide an actionable plan that will drive the success of your business.

Contact us to learn more about our processes and methodologies.

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Our Process

Our core approach to turning your vision into a tangible outcome.

Listen

You t ell us what you need​.

Lets Define Your Goals!  We work closely with you to understand your business and identify your marketing goals and objectives.
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Plan

We brainstorm ideas and develop a strategic plan to determine the best course of action.

We will Create a Customized Roadmap!  Based on your goals, we create a customized roadmap that outlines the specific tasks, deliverables, and timelines for achieving those goals.
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Implement & Learn

Your plans in motion

Test and repeat As we execute on your roadmap, we test and iterate on our approach to continuously refine our strategy and tactics.
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Engage

Establish a Collaborative Work Environment!

Our team works closely with yours to ensure we’re aligned and working together toward your goals.
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Measure Results

Continuous evaluation and strategic adjustments.

We measure our results and optimize our approach based on what’s working and what’s not. By using data to track progress, we make data-driven decisions about where to focus our efforts.
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Grow

Scaling and expansion

Having trust in your strategy and systems enables you to replicate and expand successful endeavors.
By working closely with you, testing and iterating on our approach, and using data to optimize our efforts, we can help you achieve sustainable growth and long-term success.
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If you’re looking for a CMO as a service company that can deliver measurable results, contact us today to learn more about our unique Agile methodology.

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Insights

Actionable Ideas. Incredible Results.

Our Insights generation service is designed to help your company succeed in a competitive market by providing valuable information about SHOPPERS, CONSUMERS, or RETAILERS, essential for strategic decision-making.

We act as your on-demand Insights department, providing all the necessary support and expertise to meet your needs from problem identification to insight generation and action suggestions.
Our competitive advantage lies in our unique methodology for problem identification and insight generation, our ability to leverage technology through strategic partnerships, and our focus on result visualization.

This allows us to assist our clients in creating actionable plans and effectively achieving their objectives.

Our capabilities include a deeper understanding of the market, brands, people, and retail:

  • Qualitative and quantitative studies of consumer behavior.
  • Buying behavior, category decision tree, and shelf tests.
  • Real-time monitoring at the point of sale.
  • Customized solutions for understanding retail reality and trends.
  • Neuroscience tools such as eye-tracking, sentiment analysis, implicit association testing, among others.
  • Solutions for measuring and improving Customer Experience (CX) at all touchpoints.
  • 1-on-1 consultations with market experts to assist in idea generation, complex problem-solving, industry understanding, or channel verification.

Please feel free to get in touch to learn more about our processes and methodologies.

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Shopper Science Academy

 Explore the power of continuous learning

We understand that every company is unique, which is why we offer customized solutions tailored to meet your specific needs.

At Shopper Science Academy, we provide a comprehensive service that includes training programs, 1-on-1 mentoring, workshops, and lectures.

Some of the areas include:

  • Marketing, Trade Marketing, and Category Management
  • Retail Trends
  • Digital Transformation
  • Revenue Growth Management
  • Sales and Sell Out culture
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