Welcome to Shopper Science, the growth partner you can trust
Shopper Science was born out of a passion for retail and generating insights about consumer behavior. Our commitment is to prioritize the shopper, establishing relevant connections and building valuable relationships between people, the industry, and retail.
We aim to be seen as your growth partner, combining strategic knowledge and analytical expertise of a consultancy with the execution capabilities and creativity of an agency.
Our values underpin everything we do: Shopper focus, partnership, expertise, innovation, integrity, and results-oriented. We understand that each company is unique, and we work closely with our clients, understanding their goals and challenges, to deliver customized solutions that drive their success.
Renata Naddeo is a specialist in driving growth for consumer goods (CPG) brands and retailers, with over 20 years of experience in leading multinational companies such as Colgate-Palmolive, Bayer, Danone, Tupperware Brands, Bristol Myers Squibb, Mead Johnson, and others.
Throughout her career, Renata has led initiatives that connect marketing and trade marketing strategies to tangible results, helping brands and retailers expand their market presence and competitiveness. Her journey spans Latin America and the United States, where she gained a global perspective applied to local demands, always focused on delivering value and measurable outcomes.
Renata is currently the founder of LinkeMe, a collaborative platform that connects emerging brands with retailers and sales representatives, fostering an ecosystem of growth and innovation in the consumer goods sector.
If you’re interested in Shopper Science and want to explore opportunities to collaborate with us, you’re in the right place. Whether you’re a Chief Marketing Officer (CMO), an agency, or a business partner, we believe that by working together, we can achieve great results in this exciting and dynamic field.
At the core of Shopper Science is the understanding of PEOPLE’S BEHAVIOR and using that knowledge to create effective strategies to drive sales and build brand loyalty. As a CMO-as-a-Service company, a significant part of our role is helping our clients achieve the perfect balance between their internal and external marketing capabilities that fit within their budget.
If you’re interested in exploring collaboration opportunities, here are some ways we can work together:
Business Partner: We are always open to exploring new opportunities. If you are a technology provider, research partner, or supplier of neuroscience tools, we believe that by combining our strengths and resources, we can create innovative solutions that drive business growth and enhance the consumer shopping experience.
I Want to Be a CMO: If you are a marketing or sales leader, passionate about creating effective marketing strategies, and ready to take on a high-impact role, I invite you to collaborate with Shopper Science. Let’s work together to create effective strategies that deliver results and have a lasting impact on the industry.
By working together, we can create effective strategies, build strong brands, and create memorable shopping experiences for consumers. So, if you’re interested in exploring collaboration opportunities at Shopper Science, don’t hesitate to get in touch. We would love to hear from you and explore how we can work together for success.
