While both a consultant and a CMO as a service can provide guidance and expertise to a company, there are some key differences between the two roles:

1. Scope of Work: A consultant typically provides advice and recommendations on a specific project or area of a business, while a CMO as a service is responsible for managing and executing the company’s entire marketing strategy.2. Long-term Partnership: A CMO as a service typically works with a company on an ongoing basis, developing and executing marketing strategies over a longer period of time. A consultant, on the other hand, may work on a short-term project and may not have an ongoing relationship with the company.

2. Hands-on Execution: A CMO as a service is often responsible for hands-on execution of marketing tactics, while a consultant may provide guidance and recommendations but not be directly involved in implementation.

3. Accountability: A CMO as a service is held accountable for the results of the marketing strategy and is responsible for achieving the company’s goals. A consultant, on the other hand, may provide recommendations but is not necessarily held accountable for the outcome.

In summary, while both a consultant and a CMO as a service can provide valuable expertise to a company, the main difference lies in the scope of work, long-term partnership, hands-on execution, and accountability. A CMO as a service is typically responsible for managing and executing the company’s entire marketing strategy, while a consultant may provide advice and recommendations on a specific project or area of the business.